مهــــــــــدی خلیــــــــــــــلی
صادرات | بازاریابی بین المللی | فروش
مهــــــــــدی خلیــــــــــــــلی
صادرات | بازاریابی بین المللی | فروشWhat types of market research , you in Iranian market?
To successfully enter the Iranian market, foreign companies need to conduct comprehensive market research encompassing the following key areas:
* **Competitive Analysis:**
* Identifying key competitors (both local and international) already present in the market.
* Analyzing their market share, strengths, weaknesses, pricing strategies, distribution channels, and marketing tactics.
* Understanding the competitive landscape and potential barriers to entry.
* Evaluating the regulatory environment and any specific advantages local competitors might have (e.g., established relationships, government support).
* **Opportunity Identification:**
* Identifying unmet needs and demands in the Iranian market.
* Analyzing market trends, growth potential, and emerging segments.
* Evaluating the potential for new products or services.
* Assessing the suitability of existing products or services for the Iranian market, considering cultural nuances and consumer preferences.
* Identifying potential strategic partnerships and joint venture opportunities.
* **Demand Assessment:**
* Estimating the size of the target market and potential sales volume.
* Analyzing consumer demographics, purchasing power, and spending habits.
* Understanding consumer preferences, needs, and expectations regarding product features, quality, and pricing.
* Evaluating the impact of cultural factors, religious beliefs, and social norms on consumer behavior.
* Assessing the impact of economic factors (e.g., inflation, currency fluctuations) on demand.
* **Regulatory and Legal Research:**
* Understanding import/export regulations, tariffs, and trade barriers.
* Analyzing investment laws, foreign ownership restrictions, and repatriation policies.
* Researching labor laws, employment regulations, and taxation policies.
* Understanding intellectual property rights and enforcement mechanisms.
* **Distribution Channel Analysis:**
* Identifying appropriate distribution channels (e.g., direct sales, distributors, retailers, e-commerce platforms).
* Evaluating the effectiveness and efficiency of different distribution options.
* Assessing the logistical challenges and costs of distribution.
* **Political and Economic Risk Assessment:**
* Evaluating the stability of the political environment and potential political risks.
* Assessing the macroeconomic conditions and potential economic risks (e.g., inflation, currency devaluation).
* Understanding the impact of sanctions and international relations on the market.
The research should utilize a combination of primary data collection (e.g., surveys, interviews, focus groups) and secondary data sources (e.g., government reports, industry publications, market research reports). It's also crucial to engage local experts and consultants who possess in-depth knowledge of the Iranian market.