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Foreign companies looking to adapt to Iranian business culture and consumer habits need the following skills and knowledge:
1. **Cultural Sensitivity:** Understanding the cultural values, traditions, and social norms of Iran.
2. **Consumer Behavior Insight:** Analyzing how Iranians make purchasing decisions and what influences their preferences.
3. **Language Skills:** Proficiency in Farsi or partnerships with local experts to improve communication.
4. **Regulatory Knowledge:** Awareness of local laws, regulations, and business practices.
5. **Negotiation Skills:** Mastering specific negotiation styles that resonate within Iranian culture.
6. **Networking Abilities:** Building relationships with local businesses and stakeholders.
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